Theresa is a second-generation Scottish Canadian whose family emigrated to Canada from Glenlivet. In addition to running Larchgrove Marketing Group, a consulting company for people and projects with Scotland in their soul, she is Assistant Professor in the School of Tourism and Hospitality Management at Royal Roads University.
Honing her marketing skills with one of the Top 50 brands worldwide and international financial giant HSBC, she was previously named by HSBC as Top 100 staff of 20,000 in North America and a Canadian Leader in Action. While Assistant Vice-President of marketing, she implemented North American sponsorship strategies that were deemed the “most innovative” out of 79 countries worldwide, helping make HSBC one of the most successful institutions in its class. Managing a portfolio of over 100 sponsorships, she negotiated sophisticated agreements, leveraging plans with leading arts and sports organizations of all sizes, including the Lincoln Center for the Performing Arts in New York City, Ironman Lake Placid and Formula 1 in Montreal.
Theresa was a marketing faculty member at Capilano University and Camosun College before taking her current post with Royal Roads University. At RRU she teaches and develops undergraduate courses in the International Hotel Management and Global Tourism Management programs for the School of Tourism and Hospitality Management.
She is a Communications and Advertising Accredited Professional (a recognized industry standard in Canada), past President of the American Marketing Association, BC Chapter, has been a regular columnist on brand issues for Marketing Magazine and has written for the History Scotland magazine blog, an internationally respected history publication.
Theresa has her Master of Letters in Scottish history (with Distinction) from the University of the Highlands and Islands in Scotland and plans to continue on to her PhD in the Fall of 2017. She is an award-winning research having won the 2016 Women’s History Scotland Leah Leneman prize for her work in establishing the presence and impact of female innkeepers in the Highlands and Islands 1790-1840. Theresa is a sought-after media guest and accomplished writer on the topics of Scottish heritage, tourism, culture and history. When she has free time she writes about having Scotland in her soul at LiveLoveScotland.com.
View Theresa’s LinkedIn profile »